Built around Marketing, Unlocked

The marketing simulation that unfolds with your textbook.

One new strategic lever per chapter. 20 hand-crafted business archetypes. Real macro shocks that hit different teams differently. Students don't watch — they decide.

Try the demo — no signup →Join with class code Create instructor account

How it works for students →How it works for instructors →Browse the archetype library →Instructor sign-in →Returning student sign-in →

chapters, one lever each

business archetypes

macro shocks per section

engine tests passing

Built for how marketing is actually taught.

Chapter-aligned

Each chapter unlocks one new lever. Students never make decisions they haven't been taught yet — and they make every decision in every chapter.

Archetype-bounded

A family hardware store doesn't compete against a global tech company. Every student plays in a 4-firm league inside their own category.

Shocks land differently

The same recession hits the meal-kit startup at -25% and the pet food brand at -4%. Post-game discussions write themselves.

How a semester runs.

Instructor creates a section

One form, one click. Gets a 6-character join code to share with the class.

Students join with code

No email. No real name. Pick a username, take a 5-question questionnaire, get dealt a business.

Each chapter unlocks a new lever

Ch 1 mission. Ch 10 positioning lock. Ch 14 pricing. Ch 19 AI delegation. 19 chapters, 19 unfolding decisions.

Cohorts meet between chapters

Each student plays solo, but a 3-4 person peer-mentor cohort meets to review strategies.

Grades flow back to Canvas

Composite grade per period. LTI 1.3 integration pushes scores back automatically.

See how it works before you sign in.

Full walkthroughs for both sides of the classroom — no account required.

For students

You run one real business, all semester

What the sim is, how a run unfolds across 19 periods (one per textbook chapter), how your Performance Index is scored, and every key term in plain language. Free for your class, and it runs on your phone.

Read the student guide →

For instructors

A section that runs itself once it's set up

Setup and join codes, assigning archetypes, advancing periods, reading student work, grading on a league-relative Performance Index with automatic Canvas grade push, and free-tier safety. About 15 minutes to launch.

Read the instructor guide →

Pilot in your fall section

Free for your class. We host. You get a 15-minute setup and a sim that runs alongside your existing syllabus.

Play through the demo first →Get started as an instructor